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FanFound.com: Saving Music, One Fan at a Time
Revolutionary product gives live music a Web 2.0 makeover
Merrillville, Ind. - Chordcraft Music Company is preparing to shake up
the music industry with a new Web site that helps fans discover new
music, while better connecting musicians, DJs and music venues with
their fans.
Led by Chordcraft CEO Chris Bauman, the 26-year-old and his team of
over two dozen have been working for nearly two years on FanFound.com
and are hoping it will become a beacon of hope for musicians, fans and
businesses everywhere that are fed up with the current music industry.
"FanFound is more than a just another Web site," said Bauman. "It's a
movement to claim back music. You may have a social life or a night
life; we're helping people expand their music life."
With FanFound's unique business features, specific music orientation
and heightened security measures like requiring driver's license
numbers from those who wish to create musician or business profiles,
the site offers users a more credible database, a different approach
from other sites such as MySpace.
"We're in a different ballgame with different features. We truly care
about the musicians and want to give them the tools they need to become
successful," Bauman comments.
On FanFound, people are able to create a profile that allows them to
receive information about their favorite bands including upcoming
concerts and new songs that can be played or downloaded. The site also
gives users the opportunity to connect with other fans, create and
share playlists of their favorite songs, build an archive of concerts
they have attended containing set lists and pictures, and even make a
personal profile based on songs to share with others.
"We're tapping into the personal side of music," said Bauman. "Most
people have particular songs that are deeply connected to something in
their own life and building a biography of songs can tell other fans a
lot about you. From a musician's perspective, a person who says your
song was meaningful in their life provides great exposure and
reassurance."
Musicians and music venues registered on FanFound are able to see how
many fans they have, where those fans are located and can keep fans
updated with their latest news.
"A huge problem that venues face is estimating how many fans a musician
or band has and getting those fans information about upcoming shows and
events," said Bauman. "FanFound gives venues a much better idea of a
musician's fan base and more confidence in booking a new act because
they know exactly how many fans will get notified about the
performance. With the click of a mouse, venues will be able to see
exact statistics on how many text messages or emails will be sent to
fans that have specifically chosen to receive information about that
band or venue's upcoming shows."
Aside from getting people back into music venues, FanFound also plans
to share advertising revenue with musicians and other key perks
including recording contracts. Monies will be shared according to how
many FanFound users are listening to their songs and how many fans have
downloaded their music, among other criteria.
Significant enhancements to existing features on the site and many new
features are set to be implemented within the next year as initial Beta
testing is concluded.
Chordcraft Music Company was started in Chicago by Bauman's grandfather
in 1964 as a hobby business that published country and barbershop music
for local musicians. While growing up, Bauman often went to his
grandfather's business and played various instruments that were kept in
the studio.
After his grandfather passed away three years ago, Bauman began
thinking of ways to continue the business.
"There's a lot of tradition with this company and my grandfather
starting it more than 40 years ago, so I'm excited to keep it going,"
said Bauman.
Ultimately, Bauman wants to reform the music industry so local
musicians can be discovered, rather than the majority of people
listening only to the handful of artists on big labels.
"There is unbelievable talent in every city, big or small. We're going
to give fans the ability to stay in touch with the music they love and
find new music to fall in love with," said Bauman. "The goal is for
fans to directly support the musicians they like, helping these
musicians develop while giving them a chance to concentrate more on
their music, rather than worry about acquiring record label funding."
With the recent successes of other social networking sites, Bauman has
reason to be optimistic.
"We are working very hard to ensure that FanFound brings to music
industry now, the same thunder the radio did when it was first
introduced," added Bauman.
Chordcraft has teamed up with Chicago-based promotion companies Outfit
Events and Binj Productions to celebrate the FanFound launch with what
will be a year of national launch parties. The trio will be releasing
details about performers, venues and cities will in the coming months.
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